Value
Value is the quality of genuine usefulness — the actual benefit produced in a life, relationship, or exchange — distinct from price (what something costs), worth (what something deserves), and perceived value (what the market believes it produces).
Value is what something actually does for someone. Not what it costs, not what it's priced at, not what people say it's worth — what it actually produces. The confusion between price and value is one of the most expensive confusions a person can carry. You can charge a high price for something that produces little value. You can produce enormous value and charge very little for it. The Studiolo is primarily concerned with building genuine value — the kind that holds up when examined closely.
Classical economics distinguished use value (actual utility) from exchange value (what it trades for). Aristotle distinguished natural exchange (trading genuine use values) from chrematistics (accumulating exchange value as an end in itself). The scholastics debated the 'just price' — the price that accurately reflected the genuine value of a thing. The confusion of value and price was identified as a form of injustice.
In economics: the subjective utility assigned to a good by a consumer. In business: 'value creation' as the justification for profit. In self-help: 'your values' meaning your ethical principles. In finance: valuation as the process of determining what a company is worth. All of these are related but none is the primary meaning.
Value has been entirely colonized by price. 'What is it worth?' is answered by 'What will the market pay?' This collapses the distinction between genuine usefulness and perceived usefulness — between what something does and what people can be convinced it does. The result is an economy optimized for perceived value at the expense of genuine value.
- The person can articulate the genuine value they produce in plain language
- Pricing is set in proportion to genuine value produced, not to market perception or anxiety
- The person can distinguish between value they have actually delivered and value they have performed
- Exchange is fair — the value given and the value received are in genuine proportion
- Value confused with price — 'expensive' is mistaken for 'valuable'
- Value performed rather than produced — impressive presentation substituting for genuine usefulness
- Value underestimated — the person cannot see the genuine benefit they produce and underprices accordingly
- 01Can you state in plain language what you actually produce for the people you serve — not what you offer, but what they leave with?
- 02Is your pricing set in proportion to the genuine value you produce, or in proportion to what you think the market will tolerate?
- 03Is there a gap between the value you perform and the value you actually deliver?
Value is what something genuinely does — the real benefit that remains after the performance ends and the price is forgotten.